Radical Revelry: Environmental Graphics and Wayfinding
For this event design, I needed to utilize the existing brand components of a local nonprofit organization, while simultaneously expanding those elements into signage for an outdoor fundraising event. The nonprofit, KC Public Theatre, has a mission statement of “radical hospitality”, and while they currently engage in guerilla marketing, I envisioned a more elevated brand voice that still maintains an element of edginess. I developed their existing brand identity into Radical Revelry, an event that is polished and elegant, but never stuffy. Please click here to see more of my brand research and preliminary sketches.
Above: ticket for the event, poster exemplifying "radical hospitality." Below, sketches of different sign types and wayfinding.
A mockup of the envisioned gala.
Brand research, sketches, and preliminary logos
Drawing of 3-D design feature for the gala.
Sponsor wall and honorifics.
Mockup of the 3-D feature.
